This book discusses factors influencing adoption of the Kenya National Dress (KND) with an aim towards developing a decision-making model to enhance future adoption of local designs. Drawing on research findings, the author observes that while awareness of the KND's existence is high and the design linked to Kenyan communities' traditional dresses, there is a need to have the KND models present an authentic Kenyan image. She also suggests improving the KND by using various local fabrics in the Kenyan flag colours while incorporating beadwork. The book shows that designers/custom tailors'...