Consumption among the under-aged is a big problem. As a result of their excessive drinking, many drink for the sake of getting drunk, which results in risky and unruly behavior. The main issue is that alcoholic beverage marketers have intensified their targeting of underage drinkers in recent years, introducing a variety of inexpensive new products, such as designer drinks, alcoholic "energy" drinks and premixed cocktails, with recipes and packaging designed to appeal the young people. Celebrity endorsements, media, portrayals and frequency of exposure are among the main attributes towards...