This primer covers marketing elements and media strategies, plus communication and performance techniques. These can be used with traditional and social media, websites, videos, and personal selling. The book is a foundational text and reference for businesspeople, broadcasters, webcasters, agencies and other content creators on the fundamentals of writing copy, producing ads, and preparing for any contacts that are designed to entertain, teach or persuade others. It addresses the use of traditional media, the web, and mobile devices as promotional vehicles and also covers the principles of...