Most professional and service business owners have an ad hoc, hodge podge, fairly disorganized and marginally maintained marketing system. This produces limited and inconsistent control over getting new customers, clients and patients. To solve that problem business owners need an organized system of marketing in the exact place new customers are looking, at the exact time they are looking there and the business owner MUST show them why they would be foolish to do business with anyone else but them. When this is done you get a marketing system that NEVER fails even in a recession. Fail to do...