This is an easy to read book that will help marketing and advertising students and practitioners to brush up on their knowledge and get up to date on the latest in digital marketing often referred to as Internet or online marketing. The book will also be of interest to anyone interested in the Internet and takes us through the fascinating and ever changing world of digital marketing, where it originated, where it is now and where it is likely to be in the future. Digital marketing is about the promotion of company brands via one or more forms of electronic media. It differs from traditional...