Businesses today operate in a more complex and turbulent environment and face intense competition. In order to be successful, they must understand and constructively interact with their changing environment and market. In this book, Hashem Aghazadeh introduces the concept of marketology as a system to assist businesses in making effective market-related decisions to deliver superior value to their key stakeholders. The marketology creates and disseminates market intelligence and insight to ensure business performance management success, and considers strategic market management and market...