With more jobs in the field of public relations, specialists must try even harder to differentiate their clients from others. This is true for the food and beverage genre as well. The biggest trend impacting food and beverage public relations is the exponential rise of social media. Mobile food trucks have emerged as a new industry that has taken full advantage of social media, establishing best practices that may be adopted by other industries. The rise of the food truck phenomenon parallels the rise of social media, and now "gourmet" food trucks have helped improve the reputation of the...