During September 2009, Simon Sinek did a TED Talk on How Great Leaders Inspire Action. It should be (and can be) transformational and paradigm-shifting. As of January, 2017 - more than 30,000,000 people have viewed his video. I guess we can say that he has already reached the tipping point. How he did this is not really that important. WHY he did it has all the relevance in the world. His amazing insight can be summed up in 3 words - START WITH WHY. That is exactly "why" I wrote this book back in the middle of 2015. After teaching in a graduate school for more than a year, I found too many...