For every company, profitability is critical to growth and survival. In most organizations, profit is presented as a consolidated figure. However, a company's profit is actually the sum of all profits and losses that are made from individual customers. As such, a consolidated profit figure does not tell anything about which customers contribute positively to the bottom line and which customers generate a loss. As a result, scarce resources are not allocated optimally.
Customer Profit Hacking is a one-of-a-kind book. It is the result of many years of practical experience and combines...