People through the ages have made sense of their health conditions through various ways. In the meantime, there are also common perspectives peculiar to particular society for understanding health and illness, and for responding to the concurrent perceived abnormalities. The concept of illness behavior, by taking into account the undeniable presence of individual differences and cultural or societal commonalities as well, therefore comes at this juncture. In this regard, with its holistic nature, traditional medicine has maintained a longstanding worldwide popularity and is used by many...