The vegetables usage has been continuously increasing due to change in the consumption pattern of the Indian consumers. In the recent years, various concerns have been raised regarding the efficiency of marketing of vegetables. Packaging of vegetables plays a major role in the current retail scenario where, reduction of food wastage and good quality are highly considered. Considering the importance the details on consumer preference, determinant factors, willingness to pay, etc, were studied for five selected packed vegetables viz. Onion, Potato, Carrot, Beans, and Broccoli. The study on the...