Innovation360 founder and instructor at the Illinois Institute of Technology, Richard Derks, has written a simple, yet powerful guide to the best strategies for developing innovative new products. It is estimated that between 30-50% of companies' revenues are generated by new products. Yet, many companies struggle in coming up with innovative new product ideas. This book is an action-oriented guide to best strategies for developing innovative new products. The 100 strategies outlined in this book are based on extensive benchmarking of innovative companies, an intensive review of published...
Innovation360 founder and instructor at the Illinois Institute of Technology, Richard Derks, has written a simple, yet powerful guide to the best stra...