The criteria used to measure business performance often concentrate on quantitative indicators, such as growth in sales, employees and profits. However, the majority of Agona and Asikuma-Odoben-Brakwa Districts women entrepreneurs generally have low levels of education, poor business records, several kinship ties, high production and reproductive roles, with small-sized enterprises found mostly in the informal sector. This work, therefore, examines the relationships between background characteristics of women entrepreneurs in the two districts and their enterprises, the types and sizes of...
The criteria used to measure business performance often concentrate on quantitative indicators, such as growth in sales, employees and profits. Howeve...