Programme communication is a less developed field of study as it is often assumed to be a component of the broader communication studies. Unfortunately, most programme managers who are expected to spearhead programme communication have limited or no communication studies background. As a result they often find themselves grappling with the need to enhance consistent messaging and mobilization of both the internal and external stakeholders, to work together towards implementation of the programme deliverables. Various studies reveal that managers who rate communication as a key success factor...
Programme communication is a less developed field of study as it is often assumed to be a component of the broader communication studies. Unfortunatel...