Institutions all over the world have become very aggressive and innovative towards their marketing strategies due to the highly competitive business milieu. One of the strategies marketers do adopt to win new prospects and increase sales revenue is Sales Promotion. This book is aimed at looking at the sales promotional efforts adopted by the Ghanaian auto mobile companies in order to stay ahead of the competition and also win new clients. Readers will find this book innovative and insightful and it will help companies to reevaluate their promotional strategies to increase their market share....

Marketing Communications remains very essential technique in driving goods and services to the target market.Essentially, marketers will have to master the marketing communications tools and use them effectively to send their goods and services to where they should be and gain returns on their investments. However, companies do spend a lot on promotions without making the necessary gains for the huge monies invested.This study will look at the basic concepts in marketing communications and and its relationship to great performance of banks. It is a must read and it is recommended for...