Billionaire Eric Peterson knows the ways in which journalism can be taken advantage of. He forms The Times and hires the man that will change the industry forever, Jack Strain. Ethics become less of a priority and driving traffic takes its place. From unconfirmed facts to native advertising, Jack and Eric set the world of journalism on fire, leaving a once respectable industry in a pile of greed and deceit. This is the past, present, and future of journalism.