This thesis provides relevant, data-based insights that allow from unexperienced students to seasoned hydropower investors to think through business strategies in the Brazilian Electricity Generation Market. For easier understanding, this book is organized in the following three parts. Part I - The Brazilian Electricity Generation Market The first part provides an overview of the Brazilian Electricity Generation Market. Such overview includes insights on the current drought and its effects on the electricity supply and prices, as well as observations on the supply expansion plans and routes...