Is your horse facility already successful, filled with clients and horses, but still looking for that EXTRA EDGE that takes you from established to authority, the ONLY place horsepeople in your area even consider for your specific discipline? Look no farther for the marketing strategy that takes you by the hand and delivers your top, IDEAL clients and sponsors into your pocket. You'll rope the clients you want, fence them in so they won't roam, AND brand yourself to boot: Hands-Off strategy - You only do what you do best Creates an irresistible attraction for your IDEAL client Leverages...

Are you wondering how to best market your horse business in the new economy that's emerged since the recession? Wondering how the stable up the road manages to get (and keep) all those wonderful clients - and why you have difficulty getting just one - even though you're a much better equestrian/barn manager/trainer/instructor/etc? Wondering how your wonderful competitor manages to take all those vacations, drive a new car every year, while you just manage to get by? You KNOW there is money in the horse industry. This book helps you find your share of it. What To Know Before Marketing Your...