The thesis of this book is that the techniques of personal romance can be adapted directly to all public speaking settings. Communication begins like a blind date: without anxiety, one secures a favorable first impression and then aims to win approval. You must notice and address your listener's "wandering eye" - with the realization that your audience's attention is a precious commodity that should not be squandered through unclear communication objectives, verbal digressions or nonverbal distractions. Just as in romance, great communicators build relationships with their listeners. By...