Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do
Monday: Learn about your competition and target audience, and organize your website's structure
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks
Friday: Monitor and manage your progress through...

Understand digital marketing fast, without cutting corners
An understanding of digital marketing is essential for anyone who wants to reach the growing online and mobile market for products and services. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the digital marketing expertise you will need to run successful mobile campaigns. The 'in a week' structure explains the essentials of digital marketing over just 7 days:
Sunday: Search Engine Optimisation
Monday: Social media...