It's the dawn of a new era in the architectural, engineering, construction, and environmental industries. Gone are the days of clients hiring firms based solely upon their past project experience. Today it is all about the people - and not just the project leaders, but every individual working on a project. So whether you know it or not, you are a brand. It doesn't matter if you are a sole proprietorship or employed by a megafirm. People do business with people, and clients want "branded" professionals working on their projects. Because of this, it is imperative that you build and maintain...