Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they dont understand the principals of e-business and cant create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012,...