The Book of Uber is a funny, hard-hitting account of Uber's attempts to enter the for-hire ground transportation market in St. Louis, Missouri, the largest metropolitan area in the U.S. where UberX and Lyft are not legal. The story is told through a series of seven letters to the mayor of St. Louis, Francis Slay, a man who has lost control of his taxicab commission. The author, M.K. Riley, explains why the taxi industry has been entrenched in a cash-based business model for a hundred years, why Uber crushes that business model and how the St. Louis Metropolitan Taxicab Commission has fought...
The Book of Uber is a funny, hard-hitting account of Uber's attempts to enter the for-hire ground transportation market in St. Louis, Missouri, the la...