Unlike other books on the subject, "How to Win at Quitting Smoking" focuses on the process of change instead of a single method. Proven evidence based strategies are given in a motivating manner, often in a smoker's own words. Easy to understand analogies are used to explain some of the complicated psychological processes of change. As a former smoker, the author writes from personal experience, as well as over 20 years of clinical practice helping thousands become smoke-free.