Service design has become a buzz word for quite a while. In the post-consumption era, the consumer experience towards consumption has gone into the service phase. However, breakfast supply as a very basic daily life service in the background of shanghai city is facing many different problems. How to deliver a healthy, nutritious, clean, handy breakfast meal, which is considered as the most important meal of the day to the hands of the young consumer in Shanghai, has become the research subject of this paper. Through field research, questionnaire and in-depth interview, the author has...