The Business Research Consortium (BRC) of Western New York was founded in 2006. The BRC hosts an annual conference and publishes the proceedings of this conference.This volume represents proceedings of the 2014 annual conference. The BRC also hosts a working papers series to encourage collaboration in research across member colleges and schools of business. For more information on the BRC, please visit its website at http: //www.businessresearchconsortium.or

The goal of The BRC Academy Journal of Education is to publish new theoretical models and metrics in business education. Theoretical and empirical studies are encouraged especially when they illustrate innovative perspectives in educational paradigms. Hence, the primary focus is superior scholarship by highly qualified scholarly academics. The journal is independently owned and published by the Cambria Institute (www.cambriainstitute.com). The Cambria Institute is a division of Cambria Press, a leading publisher of academic research. Submissions undergo double-blind peer review. Accepted...