57 Media Spikes is the distillation of 30 years of midnight oil, hands-on, multi-media, media planning and buying experiences, and is designed to help you improve your ad campaigns now, and save you 30 years of learning. Your advertising is your business lifeline. It attracts new business. It generates sales. This keeps the lights on. Big or small, your ad budget needs to be invested smartly, in media that reach your target group. Don't let your 1st class creative be undone by a 3rd class media buy. Remember, as much as 80% of your ad budget goes (or should go) to the media which is carrying...