With the rising importance of Europe in an ever more globalised world, it is more crucial than ever to consider the cultural diversity across its approximately 50 countries. The European Union may have created integration across economic, political and legal spheres, but national and regional differences remain and are celebrated. When it comes to business, what, if anything, could be said to define a 'European' management approach, as opposed to the more famous American and Japanese examples?

This Major Work provides a deeper insight into the common elements uniting and defining...