"Editorial design is the art of storytelling, and DJ's brand of it is uniquely American. Western American. It starts out slow and builds. It wins you with a bit of humility (almost 'shucks-gee-whiz') and then comes back at you with a surprise punch. The pacing and analogies feel like a Will Rogers narrative. . . . When he first began presenting his work to his London Pentagram partners, they thought he could have just as easily been from the moon. But the storytelling was so strong, so funny, so completely designed but guileless at the same time that the Londoners, and the rest of us,...