The process of transforming R&D knowledge to successfully introducing new products in the market forms a key competency of an innovative company. This new product introduction process was studied at an instrument manufacturing firm. The process of commercialization spanned a number of departments and the process flow lacked functional integration. The current introduction process also lacked a number of management processes, structured feedback loops for information transfer and data metrics for process assessment and evaluation. Due to this, the information related to product knowledge was...