Common sense, by definition, is familiar to us all. Science, for some of us, is more remote, yet it is not always clear what the connections are between these two ways of seeing the world. In this title, originally published in 1993, the author explores several related themes in social psychology to elucidate the way we understand the social construction of knowledge and the means by which we change social reality.

From the perspective of a critique of social representations theory, the author argues that this necessitates a change of viewpoint from the individualistic and mechanistic...