In Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers.In 'Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value', we show how companies can improve...