Management of employee retention begins with the acceptance of hard reality that today it is not the company, which determines the movement of its employees but the market. In the sphere of IT age that provides easy access to information through Internet or otherwise, the company cannot insulate its employees from knowing about the attractive opportunities thrown open by the aggressive recruiters in the market. This firm reality calls for a new paradigm in managing retention. Instead of attempting to minimize migration, the management practices must aim at influencing those who would leave....