This book looks into one of the widely debated issue the role of corporations for the social development of the Chinese society in catching up with the four fold of functionality of advertising and public relations. Wherein, this book questions either is it necessary for the practices of advertising and public relations to adhere to the path of CSR in the Western perspective or choose a different path? It could catch up with the desired social and national development without loosing Chinese original(traditional) system of norms that legitimate to the United China. Corporate practices in...
This book looks into one of the widely debated issue the role of corporations for the social development of the Chinese society in catching up with th...