Global Business Strategies analyzes the need for effective cross cultural communication when businesses are going into strategic alliance globally. A sense of balance amongst the pressures for global amalgamation and local sensitivity is vital for success. International business perceives the biosphere as one market while focusing on inspiring a global culture that involves everyone within the company. Before beginning a project, economic risk has to be well-thought-out to decide whether probable risks offset the benefits. Cultural differences based on beliefs and practices can affect...