One of the structural development problems of Ethiopia is the increasing trade deficit. The high dependence on the agricultural sector, which is comprised of just a hand-full cash-generating crops, is a huge risk for sustainable exports. To counteract these supply side constraints, the Ethiopian government pursues an agenda of agricultural market liberalisation. In addition, the government composed a strategy paper (PAS-DEP), which states that the agricultural sector needs to be diversified by making more segments of the sector, amongst which spices, suitable for exports. This study is...