The consumer market consist of all the individuals and house holds who buy or acquire goods and services for personal consumption. Consumers vary tremendously in age, income, education level mobility patterns and taste. Marketers find it useful to distinguish different consumer groups and to develop products and services tailored to their needs. Consumer behaviour refers to the behaviour that consumers display in searching for purchase using evaluating and disposing of products and services that they except will satisfy their needs. The study of consumer behaviour is the study of how...