This book is a study of Indian retail sector. In this study both organized as well as unorganized retail sector has been studied and has tried to highlight the relationship between consumer buying behavior and retailers, both for organized as well as unorganized retail sector. This study is an insight to the retail industry and their impact on consumption behavior. The findings of the study will be helpful to the organizations that are planning to establish businesses in India. This study will help them to understand factors responsible for shopping experience and consumer loyalty so that...