In the wake of globalization and increased cross-border activities, international pricing is becoming more and more important for consumer goods manufacturers. Although neglected by researches and managers alike, the relevance of pricing decisions for a companys success is indisputable. However, a change of mind is necessary to understand and cope with future trends and challenges. Managers at international consumer goods manufacturers need to understand the influence of interconnected markets in order to arrive at optimal price determination and coordination. Isolated market prices are not...