With 35 years of strategic business building and turnaround experience, Mark Klipsch, CEO of M. E. Klipsch & Associates and MEKA Multicast Marketing, is just the person to "spill the beans" on the best ways to build a business. Using his expertise, plus knowledge gained from his three greatest mentors, Dan Kennedy, Mike Koenigs and Frank Kern, Klipsch, in Marketing Mindset, provides powerful, useful and actionable information that all business owners can utilize - whether you've been in business for years or are just starting out. In this book, you'll discover the formulaic principles he's...