GiGi (well, Griselda Griswald actually, but everybody calls her GiGi) is a woman with a mission: to help people improve the way they look, increase their self-esteem, and eventually, make them happier. Being a personal shopper is a dark art, with few tangible rewards. Spread by word of mouth, her clients would never admit they needed her assistance. Not even if they were put under torture. Let us be honest, who would admit to being in need of a style consultant? It is like being an alcoholic: the first step is to admit you need help, and acknowledge that that pair of leggings, now that you...