The monograph covers basic topics of marketing communications through the prism of relevance for the Slovenian market. The monograph provides with information and an overview of marketing communications and introduces the topic of integrated marketing communications, which is the basis for everything that follows. Advertising, public relations, sales promotion, personal selling and direct marketing are the tools of marketing communication. With their optimal combination can represent the offer of an organization, create public image and gaining new users of products and services. The...