The Lost Swedish Tribe: Reapproaching the history of Gammalsvenskby in Ukraine In the spring of 1782 a group of peasants of Swedish origin reached their destination on the right bank of Dnipro River in Ukraine. The village they founded became known as "Gammalsvenskby" (Russian "Staroshvedskoe," English "Old Swedish Village"). In the 1880s links were established with Sweden and Swedophone Finland where the villagers were seen through a nationalistic-romantic prism and in broad circles became known as a brave group of people who had preserved their Swedish culture in hostile surroundings; in...

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of...