Malaysian poultry industry comprises of two categories of producers, namely commercial farms and conventional farms. Commercial farms carry out business with an integrator according to a contract, while conventional farms belong to independent businesspersons. The contract has developed into a form of socio-economic relationship because of certain historical aspects that can be viewed as being part of the larger industrialization process and the related vertical integration of agricultural development. This book discusses the concepts, theories and supply chain practices that influence...

With regard to contract farming in poultry industry the economic links between companies and those in the farming industry have increased exceptionally in the last two decades. This research study focuses on the effect of Integrator Involvement and Grower Involvement, in the production of broilers by contract in Malaysia and determines how integrator involvement and grower involvement, regulated by management skills, impacts business performance. The study explores the relationship between Integrator and grower involvement and business performance by answering the following four research...