This book helps all small to medium sized businesses make more money. Period. The specific industry is 'trucking', but a good 90% of the ideas are relevant to all businesses. Trucking is simply a way of creating examples to make the ideas real. There are some 275 ideas on how to make more money. These ideas were collected in a series of workshops held at a major national trucking industry conference, where the author was the keynote speaker and workshop facilitator. Therefore, the ideas are real, from real people in real businesses with their feet on the ground. The book is structured around...