A person who buys any commodity for a consideration which has been paid or promised or partly paid and partly promised or under any system of deferred payment is a consumer. The present study focus on young consumers (15-24 years). The consumers are usually unwilling to make complaints about the goods bought by them or the services rendered to them if the sum of money involved is not large. There is violation of the rights of the consumers due to lack of proper publicity. Rights, duties and privileges of consumers are neglected and taken casually. This study is designed to be helpful for the...