The rising awareness of the importance of climate change prevention and the preservation of the natural environment has led to new social norms and political actions. The resulting changes in consumer preferences and energy policies have redefined the landscape organizations operate in. Interestingly, the response of energy utilities to these changes differed widely within the industry. The aim of this dissertation is to research why some organizations invested in this fundamental change of our energy system while others pursued their traditional path. I therefore research the effects of...