Research Paper (undergraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, language: English, abstract: Since the digital transformation of our society, the Internet has proven to be the central factor influencing a purchase decision. This work has set itself the goal of analyzing the ROPO effect (research online, purchase offline) in the process of purchasing agricultural insurance products in Germany. The ROPO effect comes into play when customers check on the Internet before they make the purchase offline. The research includes...
Research Paper (undergraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, language: Engli...