What is Internal Branding - a How-To Guide about? Companies which have a strong internal brand are more profitable and successful This workbook is a practical, concise "how-to" for Internal Branding. It will appeal to all levels of employees, from the most senior officers down Employees are crucial in delivering the required customer experience which is dependent on the effectiveness of the internal branding programme An Internal Branding program literally acts as the bridge between business strategy and implementation."

Hugh Oddie has lived a rich and multifaceted life, including being a teacher, banker, father, cook, coach, and a journeyman to new frontiers. Some of these experiences are captured within this book. (Although, do not take any as being strictly autobiographical). This book is a collection of some of my poems written across the years from teenage to adulthood. They stand for my belief that poetry is an essential ingredient of the human spirit. If they in the slightest way enable you to reflect a little about who you are in this world; then by just doing that, they have achieved a purpose. If...