This book was motivated by an apparent paradox found within the intercultural communication research area, as it seems that some of the most basic guidelines within contemporary academic literature on cross-cultural communication are to some degree being intentionally disregarded by the Danish pharmaceutical company Novo Nordisk. The guidelines in question refer to the importance of considering the complexity and many differences found within employees with different cultural backgrounds, and on how organizations should adapt accordingly in a communicative situation. This book will discuss...